Privacy Policy

1. Introduction

Dr. Amrika’s Aesthetics (“we,” “our,” or “the Clinic”), led by Dr. Amrika Seshadri (MS, MCh Plastic Surgery), operates the website https://www.dramrika.com. We are committed to safeguarding the privacy and personal data of every prospective and existing patient in full accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and the ethical regulations governing Registered Medical Practitioners under the Karnataka Medical Council (KMC) and Indian Medical Council (IMC) Regulations, 2002.

2. Personal Data We Collect

We collect only the minimum necessary data required to facilitate clinical consultations and answer patient enquiries:

• Contact Information: Full name, phone number (mobile/WhatsApp), and email address provided voluntarily via website forms.
• Enquiry Details: The surgical or aesthetic procedure you are enquiring about, and any voluntary contextual message you submit.
• Communication Records: Records of telephone calls or WhatsApp text conversations initiated by you to schedule appointments or seek clinical guidance.
• Technical & Analytics Data: Non-personally identifiable technical metrics (browser type, device type, approximate geographic location, referral source) collected via Google Analytics 4 (GA4) and Google Tag Manager to maintain website health and measure conversion performance.

3. Lawful Purpose of Data Processing

We process your data strictly for legitimate clinical and operational purposes with your affirmative consent:

• To schedule, confirm, or modify private medical consultations with Dr. Amrika Seshadri.
• To answer procedure-specific clinical questions regarding recovery, feasibility, and transparent pricing.
• To maintain pre-consultation medical records in compliance with clinical governance standards.
• We never sell, rent, trade, or monetise patient personal data to third-party brokers, advertisers, or insurers.

4. Medical Confidentiality & Data Security

As a surgical practice, doctor-patient privilege and clinical confidentiality are paramount. All patient enquiries received via our consultation forms and communication channels are restricted to authorized clinical reception personnel and Dr. Amrika Seshadri personally. Our web infrastructure utilizes end-to-end HTTPS encryption (TLS 1.3), secure API transmission, and restricted role-based access controls.

5. Data Retention & Erasure

Under the DPDP Act 2023, enquiry data from prospective patients who do not proceed to an in-person consultation is retained for a maximum of 180 days before secure deletion. Clinical case records of registered patients who undergo examination or treatment are maintained in accordance with statutory medical record retention guidelines under Indian healthcare laws.

6. Your Rights Under the DPDP Act, 2023

You possess specific statutory rights regarding your personal data:

• Right to Access: You may request a summary of the personal data we hold about you.
• Right to Correction & Erasure: You may request the update or deletion of your contact enquiry data at any time.
• Right of Grievance Redressal: You may contact our designated Grievance Officer with any concerns.
• Right to Withdraw Consent: You may withdraw your consent for WhatsApp/SMS communications at any time by messaging “STOP” or contacting our front desk.

7. Clinic NAP & Grievance Officer

For data privacy enquiries, consent withdrawal, or patient record requests, please contact: